Hi, I'm Adrian, a designer from the UK, now living and working in Western Australia.

Well, like my height, I will try to keep this short.

Before AF Creative

In 1997 I walked out of Coventry University with a BA (Hons) in Graphic Design and straight into my first design job for a company called ‘Symbiosis’ as a junior designer. Here, I started my career and got to work on some creative projects with some excellent clients, such as Siemens Networks, the British Embassy in Paris, Golden Wonder, Transco BG, and Joy Mining. After just over a year, I moved to London to further my personal experiences and career, working for various companies before freelancing, where I had the opportunity to work with global brands such as Dell, Casio, Kodak, Lombard Finance, Natwest, B&Q and many more.

Then in 2003, I decided to have a break and travel around Australia. After seeing some of the wonders of Australia, I arrived in Perth in early 2004 and instantly fell in love with the city. Here, I was given the opportunity to work at an advertising agency called Linc Integrated as a senior mac operator. In 2007 I moved to a company called Digital Ventures as a senior designer/art director. It was here I had the pleasure of working on multiple projects for ENJO, an environmentally friendly and natural cleaning solution brand.

Adrian’s genuine passion for design and creative culture is a lived experience. He has a remarkable work ethic and ability to crystalise thoughts and transform them into creative solutions like no other. If you want someone that listens, shares constructive feedback, and can position your brand for success look no further. I’d recommend AF Creative to anyone.
Rosie Newing, Brand Manager, AIMWA
AF Creative was born

In 2008 I founded AF Creative, working on a few branding projects in my spare time. Also, in 2008 Digital Ventures started to move in a different direction, and it was in mid-2008 that I left and went on to work at Mindfield Brand Agency. Here at Mindfield, as a senior designer, I developed my philosophy and style. As well as getting to work with some great people, I also got to work with some renowned national client brands; Wesfarmers, Alphawest, BWP Property Trust, and Paladin Energy, to name a few, and I would like to say ‘thank you’ to Jaimie and Scott for those years.

In 2009 I was blessed with a beautiful daughter, and my life was changed, not only because of the extra responsibility that comes with a child but also because she has faced many challenges due to her prematurity and health issues. Even with all she’s been through, she still manages to be happy and smile, which has inspired me to be more positive and passionate about life. This passion came through my love for photography; I always loved to take photos, mainly landscapes, more of a hobby photographer, but as soon as I photographed my daughter, I decided to dedicate more time to photography and widen my field to more than landscapes.

In 2011, I left Mindfield not only to freelance as a designer but to dedicate more love & effort and time to AF Creative but also to swap roles with my wife so she could go back to full-time teaching and I could have the opportunity to spend some quality time with my daughter. For most of 2011 through to the end of 2013, more of my time was spent looking after my daughter and working in my ‘free time’, but as she is a little older now, I have had more time to dedicate to growing AF Creative.

Then in 2014, my second daughter arrived, so I returned to Mindfield full-time, where I have been working with AIM WA, South32, Horizon Power and many more. This was to last a couple of years before moving on to work directly with AIM WA as a brand designer, where I maintained and developed the AIM WA brand, this role was part-time, which allowed me to expand AF Creative’s hours of operation.

So today, AF Creative is a five days a week studio, creating evolving design and branding services and offering a wide range of services. This can be a photography shoot, typesetting, website design or entire brand identities, small or large.

I am so excited to see what is next for AF Creative, just how far I can take it and where it will go.

AF Creative provides excellent customer service. We have been dealing with Adrian for over 10 years and have always been impressed with his design skills and creativity. He knows how to read the market and provide an up to date and on-trend product. Adrian is very prompt with any communication and timelines. He provides the whole package from the concept stage, design, marketing, packaging, and advertising. A bonus is that his pricing is very affordable. I would highly recommend his services.
Thor Technologies

A few clients both past and present that I have and had the pleasure to work with.

South32 logo
Thor logo
Long Gully Grove logo
Peet logo
Saporini logo
Scotts logo
AIM WA logo
Executive Education logo
St John of God SO logo
Cliffs logo
Ambler Metals logo
Fogarty Wine Group logo
West logo
Camerich logo
Managed IT logo
Infrared Service logo
Softerwater logo
P and H Imports logo
Nourish logo
AGORA logo
Affinity Plumbing logo
Hidden Phoenix logo