AIM WA

2020 Program Guide

Every year AIM WA produces a program directory listing their programs, giving their customers insights into a program’s structure and content. This directory for over 15 years has been the same format which was A4 spiral bound, some years portrait and some years landscape format. The design though was becoming aged and was also a heavy document. So for the 2020 directory, I proposed that it was time to change and modernise and condense the printed directory.

So apart from a few minor adjustments to the program layout from the previous year, the directory had a complete overall. The new size was now 183mm x 238mm, and now on an uncoated stock as previously, it was a satin stock. The colour palette was muted a little, but the uncoated stock injected some richness back into the appearance of the colours. The content was rewritten to accommodate the new size. Then, as the directory had a theme every year, the theme for 2020 was to focus on the people who attend the programs, so the cover and break pages were photos of AIM WA participants.

  • ClientAIM WA
  • IndustryManagement Training
  • ServicesGraphic Design
AIM WA Guide Cover
AIM WA Spreads
AIM WA Spreads
AIM WA Spreads
AIM WA Spreads
AIM WA Spreads
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