AIM WA

Leader Magazine

AIM WA produces a quarterly magazine for their members and encompasses many articles from leaders from around Australia and internationally and from member stories.

Since the rebrand, AIM WA released in conjunction with the rebrand, a magazine designed and published by another company. While at AIM WA, I felt the magazine was not entirely on-brand and could be elevated to a more professional management publication. So as part of this project, I redesigned the magazine as a template to hand over to the publishers to use for future publications. I stripped back the use of 20+ fonts per publication to a single branded font, kept all typography for the articles to black only and simplified the layouts. Hence, the focus was back on the stories themselves and were easier to read, whilst bringing the publication back to the brand. Guidelines on story/article length were also given as previous articles were deemed too long.

  • ClientAIM WA
  • IndustryManagement Training
  • ServicesGraphic Design
Leader Cover
Leader Mag
Leader Mag Spreads
Leader Mag Page
Leader Mag Spreads
Leader Mag Close Up
Leader Mag Spreads
Leader Mag Spreads
Leader Mag Spreads
Leader Mag Spreads
Leader Mag Close Up
Leader Mag Spreads
Leader Mag Spreads
Leader Mag Spreads
Leader Mag Close Up
Leader Mag Close up
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