Infra Red Services

Brand Refresh

In 2019, Infra Red Services approached me to assist in giving their brand a refresh. It was a small project comprising a logo and stationery brand refresh only.

Unlike the original logo, I wanted to integrate the two words, ‘Infra’ and ‘Red’, to create a logotype and use the angle/axis of the A to intersect with the R, which allowed this approach to work for a more modern and straightforward look. This angle also aligned with the ‘v’ of ‘services, which allowed for extension with a graphic element of a single grey line applied to the stationery items.

  • ClientInfra Red Services
  • IndustryElectrical Services Contractors
  • ServicesBranding & Graphic Design
IRS logos - before and after
IRS Font and colours
IRS Stationery
IRS logo reverse
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